Coca cola supply chain case study pdf

Coca cola image is usually found on hats, tshirts and many other public spheres. For example, this demand usually rises in periods of hotter weather so the packagers need to plan increased production. Cocacola leverages ai for inventory management supply chain. This chapter discusses basic supply chain and operations strategies.

Aug 12, 2015 coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways. The coca cola company is selected for this project because it has one of the largest supply chain systems in the world. Coca cola company report contains more detailed discussion of coca cola value chain analysis covering analysis of support activities. P a g e ii report on supply chain management of coca cola submitted by. According to the coca cola case study, it is obvious that coca cola modified its product to match the local conditions in different regions.

This thesis focuses on the supply chain management system, which allows a company to work. Aug 19, 2019 cocacola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Supply chain management of coca cola company slideshare. Procurement and supply chain strategy for coca cola. The company divested assets to improve return on assets roa and financial fundamentals. This paper discusses coca colas supply chain changes throughout its life cycle from traditional mass. Cocacola european partners ccep is a multinational bottling company. Socher showed how einstein had been trained to recognize, identify and count the varieties and quantities of cocacola bottles stored in one of its cooler display cabinets, simply by analyzing a photo taken with an ipad or iphone. Cocacola one of the biggest corporations in the world. It is stated that the company is the leading brand in the food and beverage industry and has been serving the society since march 1994. The client sought our help with a number of challenges and we succeeded in finding effective warehouse solutions.

For me, the coca cola case study is a clear sign of this importance. Coca cola the evolution of supply chain management. Due to the vast nature of its operations and product lines spread throughout the world, the companys supply chain needs to be robust. Cocacola the coca cola company touches the worlds consumers like almost no other business. Cocacola supply chain managementa coca cola supply chain management the first section of this paper touches on the coca cola companys historical background detailing the time of its inception and the brains that. Coca cola innovation sparks supply chain revolution. A case study of foodpanda, paper presented at the international conference on innovation and emerging trends in business management iciebm2016, iqra university, karachi, pakistan. The coca cola company supply chain research papers. The coca cola brand is deeply rooted among the americans. Coca cola website has a comprehensive faq that covers the most aspects of their products in a detailed manner and the website also addresses a wide range of rumors related to the brand direct and indirect ways. The cocacola company is selected for this project because it has one of the largest supply chain systems in the world. It is clearly not all the amount of followers you have, but how you engage those followers. Jun 03, 2017 report on supply chain management of coca cola.

How cocacola came to terms with its own water crisis the. Discussion between coca cola, the global fund to fight aids, tuberculosis and malaria and the bill and melinda gates foundation focused on how coca cola s supply chain knowledge could be harnessed to improve the distribution of essential medicines and health supplies in africa. By processing the data received each night, the company can calculate and create replenishment orders for any machine that. Cocacola supply chain management the coca cola company is selected for this project because it has one of the largest supply chain systems in the world. Cocacola innovation sparks supply chain revolution case. These policies make clear the values and behavior we expect and audit in our value chain. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, coca cola is still number one.

Fundamental to coca cola s success in the united states and around the world has been innovation. Putting reliability at the heart of the supply chain. Its spanish division employs 900 people at one of the worlds most advanced bottling plants, and delivers to 68,000 retail and distribution customers across 110,000 km. Coca cola conclusion with its depth and consistency of coverage, focuseconomics consensus forecast reports have provided coca cola with reliable macroeconomic intelligence. Bottlers have a 65% share of expenses in the entire supply chain, which includes distribution.

This study has analyzed the present scenario of supply chain management. The company has a 100 percent outsourced supply chain, which is a rare case in. A modern supply chain for a classic beverage when it comes to the worlds most powerful brands, cocacola is still number one. The target population was 83 top managers, their deputies and lower level management staffs at the coca cola company. Supply chain of coca cola coca cola supply chain divided as parts for good supply chain. We produce and distribute more than 2 billion unit cases of our products annually across our territories. Coca cola supply chain case study pdf sample of research proposal in marketing. In the given report the major components of the supply chain management of the coca cola company has been discussed. May 31, 2017 supply chain of coca cola coca cola supply chain divided as parts for good supply chain. Rizwanmahbubkhanprojectreportonsupplychainmanagementofcocacola.

Analysis of supply chains in the consumer packaged goods industry by marcelliott finkelstein master of business administration university of toronto 2004 submitted to the zaragoza logistics center on may 16, 2005 for partial fulfillment of the requirements for the degree of master of engineering in supply chain management and logistics. Omor faruk ansari lecturer department of marketing bangladesh university of business. The report also comprises analysis of coca colas marketing strategy and companys approach towards corporate social responsibility csr. Besides, coca cola should make effort to enlarge its product offerings in order to be able to survive under the saturated market of carbonated drinks. Cocacola supply chain managementa coca cola supply essay. Fundamental to cocacolas success in the united states and around the world has been innovation. In the united states, coca cola learned this the hard way. Cocacola freestyle changes the fountain model from eight choices in a standard fountain to more than 100, explains richard gross, group director of enterprise business solutions, product supply systems, cocacola refreshments. Read this free business research paper and other term papers, research papers and book reports. Discuss the supply chain management and sustainability practices of the coca cola company enterprise. The coca cola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups.

It now operates in all but 2 countries worldwide with a portfolio of more than 3500 brands. Our supply chain plays a central role in our business, ensuring that, in all our processes, we minimise our environmental impact and ensure sustainability in our value chain. Cocacolas new supply chain strategy sell 9 production plants to independent bottlers cocacola co. Coca cola refreshments is working to complete a connected supply chain ecosystem for coca cola freestyle through automated rapid replenishment of the dispensers. Marcel martin, coca cola hbc supply chain director 21. Supply chain of coca cola table of contents summary 3 introduction 4 coca cola 4 supply chain management 6 recommendations 8 conclusion 9 references 10 bibliography 10 summary coca cola is one of the leading soft drink brands not only in us but also in europe and throughout the world. May 31, 2018 how coca cola came to terms with its own water crisis. Pdf the chapter aims to explore how some successful global firms organize and manage their supply chain activities at a global level. Findings of the survey were discussed at cces annual supplier sustainability webinar, which provided cce and over 150 of its suppliers with an. After multiple mergers over a short period of time, they were left with a. Cocacola the cocacola company touches the worlds consumers like almost no other business. Got it this report provides understanding of coca cola companys marketing process which is a critical aspect of the overall operation and success of. Canners and bottlers work closely with the coca cola company and other suppliers to provide a smooth running supply chain so that consumers are always within an arms reach of desire and can always buy a drink. The bottling partner sends it to a manufacturing facility, which.

Coca cola value chain analysis researchmethodology. The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12year reign at the top in 2011, according to interbrands latest global rankings. Zagreb, may 4, 2009 cocacola hbc croatia was one of the partners in the business case study competition organized by student association estudent in the first half of the year. I remember the professor droning on and on about coca cola. Pdf operations and supply chain strategy researchgate. Comparative analysis of cocacola company and pepsico. Supply chain management of cocacola supply chain logistics. Coca cola knows how to engage its followers better than pepsi.

Cocacolas new supply chain strategy sell 9 production. Findings of the survey were discussed at cces annual supplier sustainability webinar, which provided cce and over. Cocacola freestyle also provides valuable data collection to customers. Building a climateresilient value chain the coca cola company partnered with bsr to examine what climate risk and resilience might mean for its value chain. P a g e xxi topinclass quality assurance in our own business, we are developing a culture where quality is a core value across the entire organization.

Jul 09, 2018 from agricultural ingredients, like citrus and tea, to hyperlocal distribution systems, the coca cola company supply chain is one of the largest and most complex in the world. The typical workflow within coca cola supply chain. This report contains application of swot, pestel, porters five forces and valuechain analytical frameworks towards the case study of coca cola company. Oct 20, 2015 a survey of cocacola enterprises suppliers has revealed that sustainable sourcing 77 percent, community 54 percent and resource scarcity 46 percent are the top three sustainability issues expected to impact business over the next two years. Buns have a limited shelf life, hence they are sent directly to the outlets. Apr 12, 2010 the more extensive the supply chain and the more thirdparty nodes, the greater the challenge and the more critical the ownership. It starts with an introductory casestudy considering supply chain strategies. Coca cola bottlers japan inc ccbji is the worlds third largest and asias largest independent bottler in the coca cola network. It starts with an introductory case study considering supply chain strategies in the apparel industry.

The cocacola company is a beverage retailer, manufacturer and marketer of nonalcoholic beverage concentrates and syrups. Coca cola european partners ccep is a multinational bottling company. This inputs new capabilities into the hands of the account managers, delivery drivers, and instore merchandisers responsible for keeping coca cola enterprises products moving through the retail chain using gis, therefore increasing the overall efficiency in the delivery. Cola hbc supplier guiding principles, as well as, to the extent these apply to supplier, coca. With the creation of coca cola enterprises in 1986, coca cola was the darling of wall street.

Read our customer success case study with our coca cola european partners and learn more about how chep services helped them to improve their business. The winners were awarded end of april at the faculty of economics. We have restated our zero tolerance for failure to meet standards and deployed a. Many people are therefore sentimental about the image coca cola products and therefore, they have grown used to it. Coca cola has its own distribution system which ensures quick dispatch of its products. Unlike the pepsi brand which cone in a little later. The coca cola company headquarters in atlanta manufacture the concentrated syrup and sell it to coca cola enterprises cce or another bottling partner, which is responsible for selling the product in north america and canada. Coca cola, after marking its presence all over the world, took its first step towards diversifying its portfolio in 1960 by buying minute maid. Coca cola products are sold in more than 200 countries and territories, and each of those markets faces unique exposure and vulnerability to the impacts of climate change. Supply chain maturity assessment of coca cola ghana ltd.

Manufacturers of goods and services often struggle with finding the right mix of identifying their particular product or service with the right customer base along with the appropriate price and quantity to satisfy demand. Having all of the relevant and necessary information in one place has also a. Putra business school gsm 5170 management information. Quality management system at coca cola company coca colas history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. Cola wars continue case solution and analysis, hbr case. Cocacola supply chain management success story supply. It focuses on those issues that coca cola hellenic, in consultation with its stakeholders, deems to. Cola wars continue case solution,cola wars continue case analysis, cola wars continue case study solution, cola wars continue case solution introduction cocacola company and pepsico are two industry leaders in the carbonated soft drink industry. The business of social media and making the roi case 18thfebruary 2014.

Descriptive statistical tools such as spss and ms excel helped the researcher to describe the data. In the upcoming london olympics to be held in uk in the summer of 2012 coca cola. As a student of the wharton school, this supply chain transformation was one of my first case studies. Analysis of supply chains in the consumer packaged goods industry. Ahmed b, ahmed rr, 2016, june evaluation of supply chain based on scor model theory. The aim of the study was to investigate the supply chain risks mitigation strategies adopted by manufacturing firms where the context of focus will. Evaluation of supply chain based on scor model theory. Theres no longer any need for a cocacola representative to physically visit and count the contents, he said. Case study analyis on pepsi cola bsba marketing 1 uep.

Supply chain management using gis, a case study of coca cola. In addition to its flagship product, coca cola, the coca cola company also markets other popular brands, such as fanta, sprite, dasani, and powerade. Analysis of supply chains in the consumer packaged goods. Cola hellenic code of business conduct and antibribery policy. A survey of coca cola enterprises suppliers has revealed that sustainable sourcing 77 percent, community 54 percent and resource scarcity 46 percent are the top three sustainability issues expected to impact business over the next two years. Quality management system at coca cola company coca cola s history can be traced back to a man called asa candler, who bought a specific formula from a pharmacist named smith pemberton. Name id intake rizwan mahbub khan 122101051 30th tanvin sultana ritu 11122101487 27th farjana firoj 09102101032 21st submitted to. As at the date of publication of this integrated report, the ultimate parent company of the cocacola hellenic group of companies the group is cocacola hbc ag cchbc ag, a company incorporated under the laws of. Two years later, asa founded his business and started production of soft drinks based on the formula he had bought. This study aims to assess the supply chain process management of coca cola ghana ltd. Supply chain management of coca cola free download as word doc. Water is a primary ingredient in virtually every coca cola product and is fundamental to its agricultural supply chain.