As creative director, ken segall played a key role in apples resurrection, helping to create such critical campaigns as think different and naming the imac. Ken segall on why think simple is smarter, faster, cheaper, and. Its a story of great vision, design, engineering and marketing. Heres one reason you should read ken segalls new book. Insanely simple reveals the secret of steve jobss success with such clarity. Its what helped apple recover from near death in 1997 to become the most valuable company on earth in 2011. The obsession with simplicity is what separates apple from other technology companies. Ken segall is the author of the new york times bestseller insanely simple.
I admired steve jobs and was shocked and sad when he died. Its essentially the story of what makes apple such a force to be reckoned with but isnt merely a sanctification of steve jobs. Its by crushing the forces of complexity that the company remains on its stellar trajectory. Insanely simple by ken segall audio book of the week. A selfproclaimed technology enthusiast, segall worked closely with steve jobs as his ad agency creative director for 12 years. In this captivating book, segall has succeeded in distilling what made steve. Insanely simple reveals the secret of steve jobs s success with such clarity, even we nongeniuses can make use of it. If you want to read a first person account on how apple has designed, implemented and executed their marketing and advertising campaigns, insanely simple. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see whats most essentialand therefore most important. Theres a certain type of modern business book that thinks you wont be able to recognise the one or twoword concept its trying to sell you unless that concept is. Ken segall has literally captured lightning in a bottle. Ken segall is the author of the new book, think simple the followup to his new york times bestseller, insanely simple. The books author, ken segall, worked as a marketing provider to apple and, at the same time, intel, dell and other large it companies. That obsession that drives apples success by ken segall offers a glimpse on how the concept of simplicity drives apple as a company.
The obsession that drives apples success 8601234587286. Ken segalls first book, insanely simple, was based on observations gained from twelve years working as steve jobss advertising agency creative director, first. He doesnt approach jobs with the distance and scepticism of a journalist. Insanely simple by ken segall audio book of the week ive always been a big fan of apple, even before i ever owned an actual product from them. Insanely simple is his insiders view of jobs world. The obsession that drives apples success 3 by segall, ken isbn. The world has never seen a success story quite like apple s. The obsession that drives apples success, which purports to provide the answer. Insanely simple is a business book, and segall s objective is to tell us how jobs pursued simplicity in all possible ways.
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